E-mail campaigns income

P was whether you sell physical products, digital products or services online: take the necessary steps to transform every email that your subscribers receive e-mails paying delight your prospects and customers. This will help you cement your reputation by building trust and loyalty of your customers. We'll see how successful your e-mail campaigns .
This article dedicated to e-mail campaigns is designed as a practical guide to help you get into the habit of turning your emails "invitations" and increase your response rates. We will study four steps to ensure the best use of every opportunity to e-mail.
Step # 1: The Basics of email campaigns
Before launching your e-mail campaigns, you must know and practice some groundwork to cause the active response of your correspondents. Make sure at least:
Identify your key selling point and set the "profile" of your target subscriber
Provide mini-courses and free electronic course delivered by e-mail
Only to direct your subscribers to your blog or your sales pages using your email
To use the gifts they can not resist
Provide your name and your business name if you have more than one site or more than one company
Fill in your e-mails with a balanced mix of information, gifts and premium offerings
It is then the minimum number of points to be met before starting your e-mail campaigns. But putting all these tools in practice is not enough, no matter how they are excellent. Act involves being 100% aware of your needs and goals, as well as those of your subscribers. Do you have a sales funnel already programmed? Would you like to teach? Become a provider? A seller affiliate? Launch a paid subscription site? Become a counselor or coach?
Your answers to these questions predetermine the time and energy that you allocate certain strategies of e-mail campaigns compared to others. But do not worry: no matter what your business, because you always win approach to optimize your marketing technique by e-mail.
Even people who unsubscribe from your list should be viewed positively. They help you to eliminate customers who do not have the profile for your products or services. In fact they help you better target your ideal prospect.
Anyway, you should always remember and introduce four simple steps:
Plan your e-mail campaigns in advance.
Simplify them and align them according to your subscribers - what interests them the most, or what they want. Align yourself with their needs , not yours (it is not always easy to get from the point of view of the prospect. It should be "forgetting").
Keep a sending rate that generates and maintains confidence: not too often not tired, not too uncommon to not make you forget.
Remember that e-mails are part of a conversation ... you do not preach, you do not sell, you will not convince. You listen, respond and help.
Never forget that the thoughtful planning of a campaign e-mailing, office of objectives is the key to a successful campaign. Planning and providing you limit the risk of undesired events and you decrease your workload.
Those who plan their email campaigns are proactive : they do what it takes to make sure everything is in place to grow steadily and smoothly, and thus to build confident manner the relationship between themselves and prospects .
Those driving sight - that are "too busy" to plan - are the best reagents . They are like butterflies, flitting from flower to flower, occasionally losing the thread of their activity. They mainly take the risk of being overwhelmed permanently.
Step # 2: Prepare your e-mail campaigns to encourage action
how to make e-mail campaigns
A efore proceeding further, we first assume that you know your market and your prospects. You know what they need, what they would like to have, which would improve their lives ... in short: what you will offer them!
You will push the prospect to act rather than let alone fingers crossed for him to take initiatives. For that you will write e-mails, it is the basis of your e-mail campaigns:
Telling him exactly what to do
Showing him what he has to win if he does what you ask him
Facilitating her life to the fullest
You are going to remove all obstacles that might stop on the way to buy your products / services.
This involves:
Provide download links clickable (you must test: would you shocked to learn how often pros, even experienced, had to send links corrected I am ashamed to say it, but it also happens from time. time despite my checks ...).
Show the benefits and advantages that the prospect will receive by simply doing what you ask
Provide a compelling motivation
People naturally follow the path of least resistance. They choose, every time, which is the simplest. One of the biggest secrets to truly generate responses is to verify that the prospect for it is easier and profitable to do what you ask to ignore your e-mail and do nothing.
Of course, make sure that the reason to submit is also irresistible.
Ask yourself what your ideal customer would find most attractive: a free report or a video? A voucher on a limited time offer? A free half-hour phone consultation? A free trial?
To find the answer, put yourself in his sneakers and ask yourself: "What would make my life easier? "
Finally, do not talk about you always - always bring the conversation to the subscriber. Even when you tell a short personal story or anecdote, make sure it can totally join. You could tell a story about your challenges to put your website first position in Google - but in fact you are talking about his website.
(And here's another valuable tip: make sure each e-mail addresses only a point or a single subject ).
Step # 3: manage most of your e-mail campaigns

U are fast way to increase the number of subscribers: discover what attracts - and know what triggers unsubscribe.
To do this, you must ensure that you keep track of all your e-mail campaigns (your autoresponder and Google Analytics should provide you with the tools to help you). When you make changes, do not realize that one change at a time before testing. So you can always see instantly what has and what has not worked.
Here are some strategies to think about to help you get started:
Make bridges between your lists and Instil "levels" . Once a customer has purchased a pay offer, "do it up" to a new level. People will feel neglected if, after buying your SuperProduit, they receive the same offer three months later because the series of e-mails from your list looping. Take your new customers to your "New Subscriber" list on the "Customer" list (or any other name you give to these specific lists). Have more than one list if your offer splits into several branches. It is clear that this is a bit tricky to implement, but manage your lists in this way will get higher conversion rates and more satisfied clients.
Outsource daily . Even if your budget does not allow you to do so immediately, write it in your plans to get there, small step by small step. If the product creation is your passion, focus your energy on. If writing is your passion, focus your attention on it. For everyday tasks, or ones you do not like or those that you can not control, outsource a specialist. Throughout the course, you will earn a lot more money since you do not waste your time and energy to fight to do everything alone. After all, a hairdresser does not ask his best stylist sweeping the floor - he is too busy making money by cutting hair, client after client. A lawyer does not spend days running from one end to the other of the city to fill documents with municipal authorities - it uses interns and assistants and bill large amounts for hourly consultations to its customers. Think about your own business in the same way: what are your skills "that yield" - those with whom you make the most profit? Do everything you can finally just focus on that (and sooner is better than later). I recommend the website elance.com that although American, contains an impressive number of French free-lancers who will gladly help you out.
Find partners making authority figure. Why reinvent the wheel when you have a luxury coach and four horses well trained just waiting for your good will? And if you're a beginner, it's even better! Do not worry about being "new" - just approaching the persons concerned as a professional.
This means:
Own affiliate resources installed and ready to be used by your partner and its affiliates own
Keep your request short and simple
Soften your request and offering share on higher sales than normal (100% if you know you go - after all, it will generate potential customers for all your future offerings).
Provide an easy download link rather than attach your product (if digital)
Offer a special bonus for subscribers only
Test all the links that you send
Give a boost to the quality of your e-mail campaigns and other means of communication. Use multiple streams of promotion and contacts, including:
Social networks (especially Facebook and Twitter)
Involvement Forums
Marketing campaigns by sections regularly scheduled
Creating videos on YouTube
Contact offline (press releases, local workshops, interviews on local radio)
Step # 4: Repair all leaks

V ere another crucial aspect to enhance the potential of your marketing campaigns by email: find and correct all the weaknesses of your campaigns - these technical problems and the weaknesses that make people stop reading you and trust you.
Test all your links - and let others test them. Remember compatibility issues between browsers.
Test your delivery . Ensure that all subscribers receive emails really is one of the most neglected marketing tactics by email! Never forget that even if the most recent auto-responders assure you cheerfully that has an excellent ability to deliver messages in HTML, it might be safer to choose a email format to plain text your most important messages because sometimes there are some problems with HTML emails.
Learn from complaints and welcome . If you receive multiple complaints about certain aspects of your process, do not overlook above. Every problem has a solution, and if you are, you also find the confidence of 10 or 20% of leads concerned.
Learn from your unsubscribes. A certain percentage of your prospects voluntarily unsubscribes from your list, it is systematic and it is very important to know why. If unsubscriptions arise from the download page, check the process of your download page to find out why your prospects open the exit door so quickly. Is this your form double "opt-in"? Formulation or difficult to understand instructions? A misunderstanding about a compulsory sale of higher range? A lack of security on your core offering? A "benefit" listed that in fact, misled? Unsubscriptions can be very constructive if you take the time to study because it is then a question of increasing future conversions.
Be aware of spam filters . You can write the best e-mail ever written, but if - even innocently - you include words known to trigger spam filters clients, they will never have the opportunity to open! Avoid words and phrases that trigger warnings against spam, also avoid putting exclamation points and alternating lowercase / uppercase in your title.
Trigger emotional responses . Emails with the best conversion rates are those immediately and empathetic hang the reader's emotions - and regardless of whether the emotion is positive or negative.
Make your emails speak your subscribers - not you. Even personal anecdotes should not be included when you know that your reader will recognize completely. In other words, your story about your own experience, must always be absolutely linked to hers.
Make sure your customer knows who you really are. If you do not often send e-mails (and send emails intermittently, without a good pace, is a capital rookie mistake), your prospects you forget. Do not just put your name in your "From" line, but your product and your company title. For example: "By Martine Lalique, Queen of Clean."
Proposals put this article into practice and you will be rewarded by receiving many more answers, maintaining the trust of your subscribers and having a higher engagement rate. Pay attention to the comments of your readers and search actively. But above all never forget the magic ingredient ... which is really to worry about your subscribers and you sincerely and totally identify with their pain, their problems, their desires and dreams.
Do this and the rest will come down to a simple mechanical. You instaurerez lasting confidence with these simple techniques. So why deny it?
Have a ball!